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Live Web Chat for Business Websites

Live web chat is a method of communication that lets users send text-based messages to each other in real time, enabling a more flowing conversation than email or other similar techniques might. Businesses have recently started to utilise this system themselves to help improve their communication with customers, ensuring that queries and questions are dealt with in an effective and easy manner. Now, live chat has become an important tool for online retailers. It is an essential device for building trust between the customer and your business, and the immediate nature of chat means that it is … Continue Reading

Staying Visible To The Search Engines

Include a site map page. Spiders cannot index your pages if these cannot be crawled. You can use a site map and the right HTML and other codes that will keep you visible to spiders. The spider will easily understand the hierarchy of your site. Make sure you have an easy-to-crawl navigation menu. You may discuss the details with a webmaster to help you improve visibility. If you have a big web site, create many site map pages. Each one should have less than 100 links. All your SEO moves should have an objective. Make use of web analytics software … Continue Reading

The 11 Critical Web Design Mistakes Costing You Money

Recently I spoke to a client of mine who had just made £250,000 from his website in the 12 months since we had designed it for him. His old website had generated approximately nothing. Zero. Was his previous site expensive? No. He wanted to keep the cost of the site down so he had it built through a friend of a friend for ‘mates rates’.
So he wasn’t losing anything, was he?

Yes, he was losing the £250,000 he could have made the previous year. In fact, in the four years before he set up his new website with a professional web … Continue Reading

7 Tips to Instantly Improve the Copy on Your Website, and Increase Conversion Rates

When setting up a new website, most business owners will focus on the design and the look of the new website. So when their web designer asks them for the text they often see it as a task to get done and out of the way as quickly as possible – the idea being that if the website looks good, you will get enquiries. Having now seen many professional looking website designs Derby that get lots of hits but few new customers, however, it is important to understand what a difference writing effective web copy makes. Most small business owners … Continue Reading